Kay and Tay: How a normal family influence many!
Introduction An influencer can be anyone, no matter their gender, race, or sexual orientation. Sometimes, the most "normal" people can make the best influencers. One of my favorite influencers is a mom of three named Kay. Kay and her husband Tay started a TikTok page featuring their little and growing family. As their page grew, they took that opportunity to highlight and recommend brands that they use daily and that they like. Watching the way they interact with each other, and their fan base shows a clear example of an effective influencer in action. Observations regarding the influencer marketing approach One thing that stands out about Kay and Tay's approach to social media is how natural it makes them feel. Each video feels like we are just watching their life through a camera on the wall. While some influencers aggressively promote products they are trying to sell, Kay and Tay tend to use a more low-key approach, integrating item promotions into every video....