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Kay and Tay: How a normal family influence many!

 Introduction  An influencer can be anyone, no matter their gender, race, or sexual orientation. Sometimes, the most "normal" people can make the best influencers. One of my favorite influencers is a mom of three named Kay. Kay and her husband Tay started a TikTok page featuring their little and growing family. As their page grew, they took that opportunity to highlight and recommend brands that they use daily and that they like. Watching the way they interact with each other, and their fan base shows a clear example of an effective influencer in action.  Observations regarding the influencer marketing approach One thing that stands out about Kay and Tay's approach to social media is how natural it makes them feel. Each video feels like we are just watching their life through a camera on the wall. While some influencers aggressively promote products they are trying to sell, Kay and Tay tend to use a more low-key approach, integrating item promotions into every video....
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This is the Voice!

This is the Voice By Katie Schulsinger 9-27-2025   What was done successfully to meet the wants and needs of the target audience? The Voice is a successful reality singing competition TV series.  The show remains popular after 28 successful seasons.  They keep the interest of their target audience by having popular Coaches that appeal to their target audience (this year’s judges include Michael Bublé, Reba McEntire, Snoop Dogg, and Niall Horan). Each Coach represents a different genre of music.  This is a competition where the winner receives $100,000.00 and a recording contract with The Universal Music Group.  The winner also receives the fame and recognition that goes along with being a winner on The Voice.   How was the social and consumer experience addressed? Was this done successfully? Explain. The Voice has a unique way of interacting with their viewers. They offer real-time online voting selections and can help predict the outcome of the competition...
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MKT-265 Module One Blog

Digital Media in my day-to-day life    Digital media platforms play a huge role in my day-to-day life. Like a lot of people today, I tend to use my phone for everything short of breathing. I use it to talk to my friends, to look up information, to stay caught up on the newest trends, etc.  I use quite a few different apps/websites each day. The most common ones are TikTok, Instagram, X, Spotify, and my Email. I find myself checking Instagram and X more times a day than I would like to admit, but I do use it to stay up to date on my friends and family's lives. I check my email at least 3 times a day in order to make sure I'm not missing anything important, school/work-related. Throughout the day, I almost always have Spotify running in the background. I am always listening to music throughout my day, while working, studying, exercising, etc. At night, I use TikTok as a method of relaxation. After a long day, there is nothing better than lying in bed watching funny videos....
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