This is the Voice!

This is the Voice

By Katie Schulsinger

9-27-2025

 

What was done successfully to meet the wants and needs of the target audience?

The Voice is a successful reality singing competition TV series.  The show remains popular after 28 successful seasons.  They keep the interest of their target audience by having popular Coaches that appeal to their target audience (this year’s judges include Michael Bublé, Reba McEntire, Snoop Dogg, and Niall Horan). Each Coach represents a different genre of music.  This is a competition where the winner receives $100,000.00 and a recording contract with The Universal Music Group.  The winner also receives the fame and recognition that goes along with being a winner on The Voice.

 

How was the social and consumer experience addressed? Was this done successfully? Explain.

The Voice has a unique way of interacting with their viewers. They offer real-time online voting selections and can help predict the outcome of the competition. This interactive part is exciting, and viewers return each week to participate. This helps to keep the ratings of the show up and bring it back for another season. The show advertises on television and social media to draw people into the show. “The Voice has found ways to interact with fans one-on-one throughout the season by having users tweet The Voice with a specific hashtag to generate content made just for them. These included #ChairMeUp, with fans using the hashtag receiving a graphic with their name on the back of a Voice chair. This type of connection is unique to The Voice” (The Voice).

 

How were the digital media followers handled?

The digital media followers are constantly updated, in real time.  They have access to scores, reviews and playbacks. Because the show is interactive, followers can follow along on social media and participate in live voting opportunities. This is good for the viewers that cannot watch the show as it airs. “The Voice has millions of fans engaging with the content and regularly set records on social platforms such as Facebook, Snapchat, Instagram and Tumblr” (The voice).

 

Is there something that could have been done differently to make that experience more efficient? Why, or why not?

I don’t believe that they could do any better than what they have with the whole experience.  The show is an up-to-date Social Meida Experience that will continue to evolve in future seasons.

 

 

 

 

References

The Voice – The Shorty Awards. (n.d.). https://shortyawards.com/8th/the-voice-3



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